As a hotel owner it can be a challenge to compete particularly against national chains and their lavish marketing budgets. As the owner you have to wear a number of ‘hats’. You have to create a relaxed, comfortable and welcoming experience for your guests whilst managing your marketing strategy with the objective of winning business from your competition and being a highly ranked hotel in your area. By using some of the new marketing social media strategies such as Facebook you can fight your corner and watch your trade grow.

A Facebook fan page is a fantastic and free way to start. You may want a custom designed Fan Page to include a profile image – our Gold members get free hosting of their Fan Page and for our Platinum members we also design and upload a custom Fan Page to their Facebook account.

The difference between Facebook Fan Pages and Profiles

You have a Personal Facebook account and are concerned about the promotion of your establishment through your Personal Profile and your guests’ awareness of your ‘gossip and news’. With Facebook you can set up a page exclusively for your hotel, guesthouse or B&B and your guests and future guests can become ‘fans’ of that page for information, deals and offers. Your Personal Account Profile remains private.

A fan page can do great things for your business? Facebook Page URLs show up in search results and this will enhance your search engine position! Go to Facebook.com/pages and click on the ‘create page’ icon in the top right. An image then directs you to the setup wizard for a Facebook page. The wizard is easy to use and the final result will look like your Personal Profile Page. Now you can promote your establishment’s main website, you can add directions and other information. For example, you can upload photos of your rooms and amenities, you can list events that are happening at your hotel and in your area. You can add videos, run competitions, include your Trip Advisor link, take bookings and much, much more.

Facebook Extras

Facebook has limits on how users can enhance fan pages. There are widgets available to add to the functions. You can create custom tabs for your page. You can add an application to direct users to a booking engine and your Twitter feed or LinkedIn account…there are a growing number of Facebook apps as well.

Facebook has its own advertising set-up. You can target your advertisements to very specific demographics. For example, if your guest base is mainly ‘mature’ guests from a specific state/county, your adverts will only show to members who match these profiles – or to men only, or people who like yoga or fishing etc. Facebook advertising is affordable by using their cost per click payment model, and the analytics are easy to understand. To cut time updating your page you can auto-feed posts from your website events/news blog.

International tourists in India are increasing day by day and with each passing year the numbers only get better. What is interesting is the fact that these visitors are visiting the country not only for business expeditions but also because India is now a favorite hot spot and is looked upon as a land of varied culture and diversity where there is a correct balance between tradition and modernization.

When we talk about India, one place that has always been a favorite tourist spot is Goa. From its early years, it has always been one of the most sought after and a favorite holiday spot. A steamy delight, this island is captivating and enthralling all year. But its magic goes on peak during the monsoon, when the place shows its true and magnetic colors. And that probably is the time when you could immerse yourself in the beauty of the land!

Even today, as you take a voyage to Goa, the first scene that comes to one’s mind is of a vacationer soothing on sandy beaches near the blue sky. But that’s not all; the place has much more to offer. The cultural features and characteristics of the state are also an important reason as to why the tourism and hospitality industry flourishes here.

The history of the state, its countless facets, its churches and temples and not to forget world famous festivals, make the visitors come back again and again.

The place is known for letting its guests soak in Sun get that perfect tan look, for the famous feni and for various adventure sports. From beaches, to pubs, to local floral clothes, to mouth -watering cuisine, it has something for all. And that makes the place a favorite hot spot. And if you are a food and adventure lover, then this is the place for you.

The meaning of tourism today has gone beyond fun and enjoyment. It is now looked upon as an activity that will help conserving and supporting the variety of world’s different environment. Serving, tourism its true meaning, Goa, houses and amuses the guests in way that everyone feels at home.

Due to its various features and high spirit, this place saw a sudden bang in real-estate with a lot of travel and hotel industries coming into picture. The hotels, resorts and many other facilities grew to meet the increasing demand of the visitors.

Surrounded and covered by coastal trees and waters of Arabian Sea, it is a place for all true nature lovers. The hospitality industry here helps a lot for the economic growth of the country.

Needless to say, the travel and hospitality industry here is on looking expansion and development, like it had never seen before and India as a whole is again becoming a favorite tourist hot spot.

People here speak different languages, follow different religions; eat the most diverse varieties of food. But this all adds to the culture. And with all these diversities also even today, Goa, appeals to the image of beaches with frolic holiday-hoppers!